
You may have seen this logo before on someone’s T-shirt or Hoodie walking by on the street, at school, in the mall, you name it. Trasher has become a popular brand in the past couple of years, seemingly coming out of nowhere wearing a Thrasher t-shirt or sweatshirt was considered to cool. It wasn’t always this way though, and it brings up a big issue in the skateboarding world. Why does fashion take so much from skate culture?
Trasher is a monthly issue skateboarding magazine. They also host skate competitions, events, and sell merch. Up until a few years ago Thrasher was only really talked about in the skating community. No one seemed to care about Trasher other than skateboarders or people in the industry. Then after a few celebrities were spotted wearing Thrasher hoodies the brand exploded. I remember people in high school wearing Thrasher and when I talked to them about it they had no idea what Thrasher even was. I’ve heard many stories like my own where people would strike up a conversation with someone wearing a Thrasher hoodie, and the person would know nothing about skateboarding or what Thrasher even was.
Now I’m not one to say that if you don’t skate then you shouldn’t wear skateboarding branded clothing, but there are definitely skaters out there who are upset by this sort of thing. Thrasher was such a niche skateboarder thing, then all of a sudden everyone is wearing Thrasher branded merch. There is definitely something to be said about situations like this. On one hand, skateboarders should be happy that their hobby is making its way to new people, however, some of these people don’t even care about skateboarding they just want to wear skateboarding clothes to put off some kind of image.
I for one don’t care what people wear. If you like skate branded clothing but you don’t skate then that is fine by me. I think its awesome when skateboarding makes it back to the mainstream, and I hope that skateboarding fashion can inspire some people to pick up a skateboard and try something new.